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What is the future of architectural visualization?

Currently the arch viz industry is about hyper realistic renderings. The drive is to achieve perfect photo realism. There are creative style decisions made with color, lighting, camera, mood etc., but photo realism is the theme.

How much further do we need to go with quality of realism? The level of realism that is achievable now is remarkable. There is always room to further perfect it, but why? Is there a need to? Magazines are filled with architectural 3d renders that nobody can tell the difference from a real photo. They say 80% of an IKEA magazine is 3d renders now. Expanding the realism would not accomplish much for the audience at this point. So, what is the next step. How can we offer more to clients in the arch viz field?

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The study noted in this article, and published in the Journal of Environmental Psychology, is yet another confirmation of how important visual connections to a natural green environment is for us.  Even 40 seconds of visual contact can make a difference!  Oops, i just gave away the answer... but it's too important to hide! 

http://www2.buildinggreen.com/image-of-the-week/how-long-did-it-take-image-right-produce-cognitive-benefit?woo_campaign=iow&woo_medium=hp&woo_content=learnanswer

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Drawing By Hand in a Digital World

With the constant and inevitable integration of computers and technology in our lives, we are always looking for ways to streamline and accelerate tasks. Wall calendars and memo pads have been replaced by desktop widgets, apps, add-ons, and plug-ins. The creative and design community has not gone unaffected by this change.

For better or worse, computers and digital media have changed architectural and design firms in countless ways. The advent of computer-aided drafting and products like Autocad and Revit have completely changed the way construction documents are created and shared. Similar to how modern word processing has moved the journalism world away from the days of the printing press, computers have allowed document production in architecture to a new level. For the most part, revising projects electronically is much quicker and safer than having to erase portions of drawings for redrafting by hand.

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I have been in the Landscape Architecture profession for over 20 years now (yikes!), but I still find myself tripping up on some industry words and second-guessing what I am saying-or what others are saying.  This just surfaced again for me while looking at a retaining wall condition on a project today.  I am thinking I am not the only one, but if I am, please don’t share this posting!   So, does it really matter? Is a project going to go wrong if I say one word over the other at a job meeting? Probably not because we all know what we are talking about. But being technically-correct matters, so I just had to put this to rest in my own head once and for all!

Below are the (much abbreviated) definitions from the Oxford English Dictionary  Yes, I know the dictionary’s focus isn't technical applications.  But if its definition DOES include what I’m after, that is good enough for me for this exercise.   

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Biophilic Design

Sustainable green design has become commonplace in our culture.  Many people outside of the design and construction industries understand and embrace these principles.  During my architectural career, sustainability has always seemed the responsible practice, but it always left me with a sense of something missing.    

 b2ap3_thumbnail_German-01.JPG

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Tagged in: Architecture Biophilia
 

 enriching lives through purposeful and innovative design