How Do Architecture and Real Estate Marketing Benefit Each Other?
In the world of real estate development, the architect and developer/agent play complementary roles--even if they don't always see eye-to-eye. In fact, it is their different perspectives that provide for a mutually-beneficial relationship. This benefit is no more evident than in marketing, where the developer/agent seeks to capture the attention of a potential client, often accomplished with architectural renderings. These life-life images allow the client to see into the future. But as stated in the article linked below, "More important than the beautiful images at the end of the marketing brochure, though, is the up-front collaboration between the architect and the agent."
This collaborative approach is the foundation of Arkos Design's philosophy, where we believe that the most successful projects are the result of working together with empathy for one another's perspective. An example from a current project is the rendering above, which was created for the new Courtyard homes at the Townes at Kamm Island Park in Mishawaka, Indiana. This image is the result of a collaborative design process and is now being used in the real estate marketing for the townhomes.
Continue to this article for more insight into the relationship of the architect to the developer/agent: THE CURIOUS INTERSECTION OF ARCHITECTURE AND REAL ESTATE MARKETING